Branson's billions
At Clinton's Global Initiative, Richard Branson pledged $3 billions for tackling world energy problems and global warming. Now, before you lose your hats, that's not cash or even straight out liquid assets.
Branson's pledged profits from his transportation businesses for the next ten years towards researching new and cleaner fuels including an airline fuel. That puts Branson in a win-win situation - he's winning a lot of free publicity for the Branson/Virgin brand and being praised for his contribution to society in a genius_of_a_businessman fashion, while re-allocating his assets - reinvesting profits into a source of energy that will prove a boon to Virgin's airline/transport business. Who knows - If they do discover new cleaner sources of energy, they may file a patent and earn royalties for the next century!
Here's a collection of blogs about it.
Clinton's initiative has earned pledges to the tune of $7.3 bn at last count.
Branson's pledged profits from his transportation businesses for the next ten years towards researching new and cleaner fuels including an airline fuel. That puts Branson in a win-win situation - he's winning a lot of free publicity for the Branson/Virgin brand and being praised for his contribution to society in a genius_of_a_businessman fashion, while re-allocating his assets - reinvesting profits into a source of energy that will prove a boon to Virgin's airline/transport business. Who knows - If they do discover new cleaner sources of energy, they may file a patent and earn royalties for the next century!
Here's a collection of blogs about it.
Clinton's initiative has earned pledges to the tune of $7.3 bn at last count.
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